about selena

Co-Founder and Chief Operations Manager

I am a wife, mom, foster parent, financial coach, and entrepreneur with a passion for helping others reach their financial goals and live the life God intends for them. In 2013, when I quit my fulltime job to be home with my first baby and continue to grow my side business into full-time income, it was a leap of faith that required complete reliance on the Lord. And WOW! He has so blessed that obedience.


I have a Masters degree from the University of Florida in Family, Youth, and Community Sciences, with a specialization in Family Financial Management. I have taught (and am currently teaching) college courses in Financial Management, done one-on-one and group financial coaching, and trained financial coaches across the state of Florida. I am a firm believer that knowledge is power and that teaching people how to properly manage their finances can truly change their lives.


I am an award-winning published researcher, with articles in several peer-reviewed research journals, including the Journal of Financial Counseling and Planning, Family and Consumer Sciences Research Journal, and The Journal of Consumer Education.


I am passionate about helping others free themselves from financial bondage and am so excited to see how the Lord uses the Catch Your Money Team to do just that for people all over the country just like you.

areas of expertise

  • Financial Education & Coaching
  • Direct Sales Business Operations and Sales
  • Leadership Development
  • Grant Writing


  • MS, Family, Youth & Community Sciences, University of Florida
  • BS, Family, Youth & Community Sciences, University of Florida

Looking for one-on-one coaching in your direct sales business?